The design of a website is important because it affects how quickly visitors can find what they are looking for.  If it is difficult or frustrating, the visitor will leave and try on another site – and that is a lost opportunity.  A good design will be easy to understand and navigate, helping potential customers find what they need and taking you one step closer to making a sale or getting in touch.

Search engine optimization or SEO is a way to optimize your web site so that search engines will understand it better and give you higher rankings. It is important since a good SEO approach can drive more traffic to your web site, blog or on-line store and gain more customers, make sales and fulfil your business purpose

People think having a custom web design is too expensive. But custom web design has its own advantages. Benefits of custom web design are your website will look be unique and will be different from others, and will be more adaptable to your business needs and it will scalable at any point in time.

Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.